You have already decided to have an online business or ecommerce, it has taken you months of effort to get it off the ground, however, the ecommerce landscape is constantly changing and evolving, and new challenges may arise, so we want to tell you about some problems we have detected with our customers from different points of view.
Common ecommerce homepage errors
- No website traffic
It is common that already having your ecommerce there are seasons and thanks to your digital efforts many visits to your website, however, there are also times when web traffic may drop, do not let this happen and a key point is SEO Optimization, research keywords relevant to your niche and optimize your titles, descriptions and product content to match the searches of users.
- User experience
It's not enough to just have your website, make sure your online store is easy to use and navigate. Offer a safe and easy shopping experience. Implement clear and customer-friendly return policies. Provide excellent customer service so that users have a positive experience and come back for more.
- Website optimization for fast loading and responsive website
Make sure your website has a good structure and loading speed so that search engines will rank it favorably. And don't forget about the mobile version of your site, many people surf the internet from their cell phones.
Common ecommerce mistakes in terms of products
- Low quality photos
A common mistake that is sometimes overlooked is the quality of the photos, it is true that websites should load photos or any image quickly, however, the quality of the photos you select should be optimal so that the user can get a better idea of the product and have a better experience.
- Few photos
Another issue linked to the previous one is to have few pictures, users are increasingly looking for more visual information before making a purchase decision, try to put at least 4 pictures of each product as do the marketplaces and even videos.
- No product descriptions
Every time an online consumer is looking for information to make a purchase, provide them with complete information about your product, so they will spend more time in your ecommerce and will not need to look elsewhere for more content, offer descriptions of your product such as measurements, weight, product handling, product care, recommendations and / or technical specifications.
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Common ecommerce payment errors
- Lack of payment options
Not all consumers on the Internet have a credit card, so it is a good option to have different forms of payment either in cash, go to pay at a store, with a terminal on delivery, among others.
- Do not offer payment as a guest
Another option to complete the purchase, is to do it as a guest, the vast majority of people avoid registering on the websites they visit or plan to make a purchase, doing it as a guest is always a great option as it will not take them much time as opposed to registering.
- Lack of security to enter bank data.
One of the constant concerns for consumers is entering banking data, customers want to make sure that their data is protected and that they can make transactions securely. A single security incident can severely damage an ecommerce reputation.
Common content marketing mistakes
- Not having a blog
Develop a blog on your website and publish informative and attractive articles related to your products or services, so you can generate more web traffic, reinforce your brand, improve your site's search engine ranking and have a better chance of converting a reader into a buyer.
- Failure to report the value of the product
Since you make content in your online store, do not abuse the commercial content, but worry about providing valuable content for both the reader and the product. That is, the content should talk about the competitive advantage, the experiences that the customer can get with your product or service, let the reader know your differentiator in a close way.
- No social networks
Today it is almost impossible not to have social networks, although of course not all social networks are ideal for your product or service, analyze well where your target audience or niche can be on Facebook, Instagram, Tiktok and even LinkedIn, in addition to the blog do not leave out any of the current social networks, remember that they are a reference on the internet in addition to people interact through social networks with the brand.
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Common errors in ecommerce related to logistics
- Lack of stock
If there is something that can cause a customer's annoyance when buying a product online, it is receiving a window with the message: "sorry, the product is no longer available". The cancellation of a purchase due to lack of stock is one of the most common problems in e-commerce. Keep your website updated about the products available or out of stock, having a WMS to see how the stock is doing is very helpful for inventory control.
- Shipping cost is too high
Everything can go well until the consumer sees the shipping price, customers get discouraged when they have to pay the additional shipping charge for no reason. The best way to get sales is to reduce additional charges as much as possible. One of the best tactics you can implement is to offer free shipping, negotiate or discuss with your logistics partner how you can save your business and at the same time offer a better customer experience.
- Not having a returns or reverse logistics process
Product return is one of the biggest challenges facing businesses, as it means more work and additional expenses, we recommend you to detail on your website, for example, the deadline and rate of return, if it can be exchanged for another product or if the money is refunded. Remember that efficient returns management can become an important point of differentiation for your business, offering flexible and efficient return procedures can significantly improve customer satisfaction and foster long-term loyalty.
At ABC Logistics we help you with all your logistic process so that you only worry about your sales. Our purpose is to offer quality service in warehousing, inventory control and deliveries, as well as to add value to your business.
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