Why and How to choose the one you need in 2023?
If you have not registered as an entrepreneur, that is probably going to happen very soon. The execution of a productive life, in these times of financial freedom, technological bursts and remote human resources, should by now have turned on the alerts of your initiative and commercial vocation, to project your independent future in the niche of internet sales and become as fast as possible an e.commerce activist, with all the badges and real results at hand to let you swim in the most expanded and profitable business model in the world today.
Consider that 39% of the Mexican population purchases goods or services online and the Mexican population is around 128.9 million inhabitants, we can conclude that about 50 million Mexicans made online purchases in Mexico in 2021. In addition, 55% of Mexican digital shoppers are women.
The majority of 25-34 year olds (32%) a banked segment that prefers to make purchases via smartphone (98%).
After envisioning and taking the challenge of entrepreneurship, and having dedicated the time and honest will to determine the pillars of your path, such as the brand or the name of your good and/or service, the niche to be placed, the target or objective public and the means or e-commerce platform to launch it properly and return all investment equally.
It is important to understand that whether it is a tangible or digital product, the offer is not negligible and has the same potential -in the midst of a post pandemic boom- of profitability and positioning in a proportional term. But it is very important to have a serious plan to achieve success and sustainability and above all, to be active and diligent with all the office automation responsibility required to 'stomp' on an ecommerce platform. Closing 2022 and projecting the market for 2023.
I want The Best eCommerce Platform of the Moment
So, if you are interested in this infographic is because it is time to upload your project to the web and for that you need to have the best e-commerce platform, which offers the best tools -plug ins, would be the correct term-, the best support, international presence and the best prospects of results and convincing, to enter with all the criteria in the global dynamics of ecommerce.
The next step after having a brand and a product, together with a basic presence in RRSS -Attentive to the portfolio of inherent utilities of their marketplaces-, having an updated regulation, a clear conviction of customer service and all the visual content and descriptive info you can gather, is to make an updated b2b splicing process with some of the most used and/or referred ecommerce platforms active this year; and start to give life to your own online business.
By aligning yourself -at your discretion- in the folds of the fan, arranged in each one, to optimize a marketing strategy and get the benefits of your efforts. Making sure it is the one you really need, in terms of responsive design for desktop and mobile devices, communication tools, marketing, checkout, integrated payment and shipping methods, pages to communicate brand values and policies.
Choose your eCommerce platform
Shopify
It would be somewhat rude not to highlight a few lines to the instant representation and the foundation of the trend this millennium to buy everything online. The developers of Shopify innovated in the proper and organic configuration of an online store, with all its security and shipping requirements, intermediating with a literal, practical and executive platform within the reach of any entrepreneur without any computer, design or programming training. COSTLY entry-level initiatives.
But globalization would find its channel, and this enthusiasm of a few became 'The' international dropshipping model that because of its track record, size and Drag & Drop functionality, will boast to be a titan in the niche with each season more and more reach. Although there are definitely other options.
Free for 14 days.
Integrations + dropshipping.
Multichannel sales.
POS functionality.
No free plan.
Sellers must purchase a custom domain name or import one.
Limited selection of free themes.
WooCommerce
If you dream of having complete control over the design and functionality of your store, WooCommerce is the suggested e-commerce platform. To begin with it should be understood that WooCommerce is a purpose-built plugin for WordPress, which does a fantastic job of adding e-commerce functionality to the platform and is a favorite choice. It is an excellent choice for beginners and/or for professionals.
Free of charge.
Accept reservations, sell products and services.
Accepts deposits.
Advance orders.
Payment gateway options.
Extensions by the thousands.
It requires you to pay for web hosting, domain and SSL certificate separately.
It is not for net beginners and requires skills.
Tiendanube
Tiendanube is an excellent professional-level option that offers adaptable payment plans for all types of businesses. It is very easy to use first and foremost, and among the functionalities offered, more than 30 customization options, its stability and integration with other online sales channels, such as RRSS marketplaces stand out.The creation of the virtual store in Tiendanube does not require previous knowledge, and it is not necessary to hire a programmer or a designer to design and link the ecommerce. This process only requires 5 steps: Registration, choosing the design, uploading the first product, configuring payment methods and shipping configuration.
The design is very intuitive and easy to understand.
The platform offers the possibility of selling both physical and digital products online.
It offers integration with the main payment and shipping methods in the region, as well as customizable options for both.
Many of the application integrations offered are NOT free.
PrestaShop
Unlike the more 'intuitive' ones, PrestaShop is an eCommerce platform conceived, created and sustained by effort. Its primary goal is to set up a fabulous online store as quickly as possible. In addition to being easy to use, PrestaShop includes a considerable amount of features. Powerful administration performance, multiple payment options, even customizable and much more.
You can optimize the store on the platform through plugins and selected themes, although the analytical and Ux support functions do not require additional modules or payments. It calculates costs, performs customer analysis and monitoring, and offers tools to manage products and promotions.
Prestashop is one of the most affordable open source eCommerce platforms for motivating entrepreneurs and has plenty of options to effortlessly update and customize your entire virtual storefront.
It is necessary to hire an additional hosting service to host the store.
It requires technical knowledge or a development team as it is open source, however the flexibility is enormous.
It has more than 5000 modules that simplify the store. Most of them must be paid.
There is no technical support team in Mexico, so it is necessary to adjust to European times and means of contact.
In case you want to hire a certified external agency, the cheapest cost to build an online store is around $50,000 MXN.
To understand the advanced features, expertise is required.
It slows down at times.
There is still no technical support in Mexico, and therefore hiring a certified external agency and adjusting to the contacts in Europe.
Wix
Wix is a leading multi-faceted customizable drag and drop editor that is very intuitive and easy to use with free high quality online store templates. It also offers extra plans with the potential to sell unlimited products, abandoned cart recovery and recurring payments.
The downside of Wix is storage, which is limited to 50 GB and the price for unlimited storage is $59 per month.
Site editor for beginners.
The all-in-one price includes hosting, a domain name and an SSL certificate.
All templates are free of charge.
Sell unlimited products.
Accept recurring payments.
The entry level e-commerce plan has a storage limit of 50 GB.
Limited dropshipping integrations if customization is required or to grow the business.
VTex
Developed to manage marketing and merchandising logistics, VTEX users will be able to manage orders, returns and customer communication. Deploy SEO optimization tools such as 301 redirects, meta tags, canonical tags and easy-to-read URLs.
It supports web analytics technology, native reporting and advanced integration with Google Analytics, plus makes it easy for users to create personalized recommendations, offers and push strategies. Also SmartCheckout™ PCI DSS certified technology that allows customers to pay securely through a one-page payment system.
Medium-sized companies (51-500).
Large companies (500 or more).
Implementation in the cloud.
Local environment discarded.
Exclusive for Brazil, Germany, UK, Mexico, USA.
Restricted to small companies (2-50).
Statistics for this 2022, Projections to 2023+
- 87% of shoppers conduct some type of research before making an online purchase. This type of research can include price comparisons, reading blog posts, checking reviews and asking people in forums about their experiences with products.
- Making an online store is not always enough to sell products. to create additional content such as user guides, blog posts, comparison pieces and tutorials. It is also important to activate customer reviews on your website, as consumers like to see what other people have to say. Finally, do everything you can to get your products featured in other publications, on forums and even social media influencers.
- 87% of shoppers research online before making a purchase.
- There are 2.14 billion online shoppers worldwide (2021).
- Statistics suggest that by 2040, 95% of all purchases will be made through e-commerce stores (Nasdaq).
- It is estimated that there are between 12 and 24 million e-commerce sites worldwide, and more and more are being created every day.
- Studies estimate that anywhere from 12 to 24 million e-commerce sites are active worldwide. These range from small startups to giants like Amazon and Walmart.
References
- https://www.tiendanube.com/blog/mx/ecommerce-mexico/
- https://www.hostinger.co/tutoriales/mejores-plataformas-ecommerce/
- https://www.mageplaza.com/blog/ecommerce-platform.html
- https://www.quicksprout.com/best-ecommerce-platforms/
- https://americasmi.com/insights/lo-que-mas-compran-los-mexicanos-por-internet/
- "E-commerce data in Mexico [2022-2025]." 13 Jun. 2022, https://americasmi.com/insights/lo-que-mas-compran-los-mexicanos-por-internet/. Date accessed 7 Nov. 2022.
