Do you want to know the best shipping strategies for your online store to grow properly? In case you still don't know, the shipping methodology and its costs can be one of the causes for online businesses to fail.
This is because a wrong strategy can make users cancel their purchases before finalizing them and look for another alternative that suits what they are really looking for.
For this reason, it is extremely important to take into account every relevant detail and choose attractive strategies for the buyer. Don't miss this article and discover everything you need to know about this topic to become a connoisseur.
We will show you every relevant detail as well as some very attractive strategies that you can implement in your store to make it grow as expected. Read on.
Shipping Strategies: Among the main reasons for cancelling purchases, storage and handling of alcoholic beverages in Mexico
When we talk about the various shipping strategies, you should know that these are one of the main reasons for a user to complete or cancel a purchase. It makes perfect sense for a user to see a shipping method they are not happy with and simply forget about the purchase, leaving their virtual cart without completing the journey.
In fact, there are some specific research and related marketing and sales studies. For example, according to research conducted by the Baymard Institute points out that 70% of shoppers abandon their purchase before it is finalized due to shipping. Of the aforementioned percentage, 50% drop out due to extra shipping costs that do not fit what they are looking for.
Meanwhile, 18% of that 70% withdraw due to not being able to see the cost of shipping prior to purchase. All this highlights the great importance that shipping strategies symbolize for the operation and growth of an online store.
Therefore, having the right modality for your store is undoubtedly one of the most efficient ways to make sales and, at the same time, to make your store grow. Currently there is more than one alternative to keep in mind and that can be implemented without any difficulty to virtual ventures.
Best shipping strategies to adapt to your ecommerce store ecommerce
To give you a clearer idea of what shipping strategies you can implement in an online store, we want to show you some of the best ones. Here are some of the most effective and functional strategies that exist today, take a look:
1. Free shipping costs.
If we are talking about keeping a memory of our store in the minds of shoppers, there is no doubt that this strategy is the most ideal. Not only is it the one that yields the most positive margins in terms of completed purchases, it also generates customer loyalty.
Something you should keep in mind about this type of shipping method is that if you have an online store that is taking its first steps, it will absorb the economic margin it has. That is to say, you will have to pay the shipping costs.
However, it is extremely efficient when it comes to products that have little weight, volume and substantial benefits. This is due to obvious reasons, since the cost per shipment in quantity will be much more accessible if you have products with these characteristics.
2. Shipping cost per amount
Another highly effective and attractive shipping strategy is this one because of the benefits it offers to online stores and businesses. Imagine that for a purchase of less than one thousand Mexican pesos the shipping cost has a fixed amount of x amount. But, for purchases over a thousand pesos then the shipping cost is totally free.
According to research, a total of 70% of shoppers would be willing to purchase more products within a store just to avoid paying for shipping. This is without even knowing what the store's shipping rate is. This is very impressive and even absurd to a certain extent.
However, it is extremely beneficial for any type of online store because all this translates into a highly efficient strategy that will provide more purchases per person. This, in turn, will increase profits, growth and other elements in record time.
3. Free shipping by subscription
Another great alternative if we are talking about attracting and increasing the percentage of sales. In this case, the application of this methodology offers several benefits, both for the buyers and for the store as such.
In this sense, we are referring to an excellent way to build customer loyalty with your store. This is because buyers will pay a subscription shipping fee which will allow them to have already paid for this process and will only need to put the products in the cart to purchase and receive them.
In addition, other benefits or advantages are offered, such as increasing discounts according to the regularity with which the customer buys in our store. It is also possible to offer totally free shipping thanks to constant purchases through subscription.
Not to mention that a customer with a subscription will visit our store first before any other since they have already paid for shipping and the process will be much faster and more convenient. Undoubtedly one of the most efficient and beneficial strategies today.
The ideal shipping strategy for any type of online store
Now you know in depth the various shipping strategies and how they can benefit buyers and your online store. It only remains to invite you to take the first step and select the one that best suits your products and services.
Remember that these modalities are extremely important when it comes to concrete sales and growth. Therefore, it is advisable to pay special attention to every little detail and offer what the buyer really wants.
At ABC we can support you with each of the necessary steps to properly develop your entire shipping strategy, being great allies for your business.
