Mother’s Day: how will it impact e-commerce sales this year?

Mother’s Day is the second most important date for buying gifts in our country, only after Christmas, according to data from the Confederation of National Chambers of Commerce, Services and Tourism. Although for the second consecutive year this celebration will take place under the restriction measures imposed due to the Covid-19 health contingency, in our country, there is currently a greater opening of established businesses, capacity and mobility, so a reactivation of the 70% in sales of goods and services, which would represent an economic benefit of 33 billion pesos.

In 2020, e-commerce was the alternative that many consumers chose to be able to make their purchases safely. During the week of May 10, purchases through digital platforms increased by 20%. According to José Manuel López Campos, president of Concanaco-Servytur, during those dates, e-commerce achieved revenues of 12 billion pesos, benefiting mainly sectors dedicated to the sale of clothing and accessories with 47%, jewelry and watches with 15%, and flowers, cards and various gifts with 11%.

According to the Mexican Association for Online Sales -AMVO-, in 2021, 54% of consumers plan to make a purchase to celebrate Mother’s Day; of them, 22% will do it for the first time on the internet; while 33% think to buy more articles online than in previous years. According to this report, the items with the highest purchase intention are: clothing, with 47%; fragrances, with 37%; and jewelry and accessories, with 35%.

However, the experiences had a significant drop in consumer preferences, with only 8% purchase intention. Although in years before the pandemic, travel or wellness experiences had grown substantially, the confinement has forced consumers to consider other options.

Find out here the services with which ABC® Logística can help you boost your online sales in high demand periods such as Mother’s Day.