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How e-commerce has transformed SMEs in Mexico

Currently, 6 out of 10 SMEs in Mexico sell products online, according to a recent study published by the Mexican Association for Online Sales. We all witnessed the huge increase in online sales; Now, more than a year after the start of the contingency, the panorama begins to stabilize, as the restrictions are diminishing.

The study carried out by the AMVO presents us with very interesting results about how e-commerce has transformed small and medium-sized companies in our country. For example, during the first quarter of 2021, SMEs have reported 100% growth in sales generated through their digital channel. In addition, they expect that e-commerce will represent almost 35% of their total sales by the end of the year and, by 2022, they are forecasting that this figure will continue to increase.

According to the data of this study, for 34% of SMEs, selling online was their only source of income during the pandemic; While 7 out of 10 of these companies, selling online has allowed them to expand their consumer base and reach audiences that they considered out of reach.

Among the main barriers that SMEs find in electronic commerce, are the ignorance of all the processes, lack of training to operate digital channels and the lack of a team dedicated to e-commerce. However, logistics and high shipping costs also represent a challenge for any company that wants to boost its sales online.

According to the report, most of the SMEs have their own warehouse, although they diversify their transport services between their own and outsourced. They mainly use courier and parcel services to deliver their products.

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