Electronic commerce in Mexico reached $ 316 billion pesos in 2020, experiencing a growth of 81% compared to the previous year, according to the AMVO Online Sales Study 2021. With this change in consumer preferences, their purchase expectations have also changed, especially because customers now recognize that the benefits of buying online go beyond price. What should brands do in 2021 to meet these expectations?
In Mexico, the three main reasons for buying online during 2020 were: 1) the availability of products that are not in physical stores, 2) home delivery and 3) avoiding crowds in stores. For their part, customers who have not yet chosen digital channels say that the main concerns for those who do not make purchases online are related to security, payment methods and logistics. All these points are areas of opportunity that brands must identify within their business, in order to adapt their strategy to respond to the new needs of consumers and, in the same way, meet their sales goals, especially during temporary periods. more relevant for e-commerce, such as the Hot Sale.
In its edition last year, 93% of buyers chose home delivery to receive the products they purchased during the Hot Sale. Delivery times also became a key factor, as 33% said they were willing to wait for the delivery of their purchases within a maximum period of three days. Additionally, 61% of customers preferred products with free shipping.
This year, the Hot Sale will take place from May 23 to 31, and sales records are expected to be broken again. Having an agile logistics process, from the moment the order is received to the delivery of the final product, which translates into a good, fast and economical service for customers, will be a competitive advantage for brands seeking to increase their sales. online, is your company ready?
Discover here all the services that we can offer you at ABC® Logística to meet the e-commerce expectations of your customers.