ABC tips to meet your sales projections during the Good End

El Buen Fin has become the discount event that opens the high sales season at the end of the year in our country. For businesses, in addition to greater income opportunities, this time represents great challenges.

According to the “Good End Purchase Intention Report 2021” from the Mexican Association for Online Sales (AMVO), 97% of potential buyers plan to purchase their products by combining physical stores and e-commerce; while 91% will use home delivery to receive their purchases.

How to meet customers’ time expectations and the high level of orders during these periods? At ABC® Logistics we have prepared some tips to guide you:

  • Forecast your sales. Make a projection with data from previous years and recent trends in the industry, in this way you can prepare the products that your consumers will be looking for.
  • Find a 3PL partner. Choosing a reliable logistics provider is vital to ensure the profitability of your business in peak seasons. A 3PL partner can help you save on time and costs, and at the same time, you can focus on other areas to promote your products and your sales.
  • Set a minimum purchase cost for free shipping. Free shipping is very attractive to buyers, but if you’re going to offer this incentive, you need to make sure it’s profitable. You must calculate well the costs and benefits that free shipping can really give you, since a mistake could bring losses.
  • Use a WMS. A Warehouse Management Software (WMS or Warehouse Management System ) is an indispensable tool during high demand seasons, as it helps to optimize and automate operations. At ABC® Logistics we develop a WMS that helps us manage the processes, from the moment customers make a purchase, the management of the products in the warehouse, packing and packing, until it is delivered to their doorstep.

Would you like to know more about the advantages that we can offer to your e-commerce during high demand seasons? Get in contact with us here.